The Book The Athena Doctrine

The Athena Doctrine

Details Book

  • Autor: John Gerzema
  • Editor: Jossey-Bass
  • Relaese Date: 01 March 2013
  • ISBN: 1118596420
  • Format Book: PDF, Epub, DOCx, TXT, Audio, MOBI
  • Number of page: 304 pages
  • File Size: 44MB
  • Rating:


Description The Athena Doctrine de John Gerzema:

"New York Times" Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. "The Athena Doctrine" shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books "The Brand Bubble" and "Spend Shift" have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people. Michael D'Antonio is the author and coauthor of many books, including "Spend Shift." He won the Pulitzer Prize with writers at "Newsday" and the Alicia Patterson Fellowship.

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